About us

Initiated by Werner Röschlau, who, through his activities as a commercial pilot and master mechanical engineer, had the necessary prerequisites and the genius to link these two worlds.

His inventiveness, together with the hitherto very successful activity as a manufacturer of supplies for the upscale turntable industry, led to the development of his first own tonearm system, the 9W1 with its unique tonearm bearing principle.

The overall excellent reactions and reviews from the analog community then set the starting point for founding AMG in 2011.

Other tonearms, such as the 9W2 and the 12J2 – completed by the 9WT and the 12JT – followed and were also able to convince the experts with their high precision and their outstanding tonal properties.

These properties, together with the principle always advocated by the founder that only products of the highest quality can convince customers in the long term, then laid the foundations on which the development of the turntables Giro, Viella and the resulting Viella Forte could be built.

This principle was also continuously developed by Julian Lorenzi, who grew into the company from 2011 as the son and partner of the founder.

Since 2013 he has been managing the company and his employees alone with his extensive knowledge and innovative strength.

His father’s principle is still the secure foundation on which the international recognition, the innovative creativity and the future viability of this extraordinary company rest.


“The Art of Precision”

Die Philosophie von AMG

Logo Analog Manufaktur Germany


Authentizität, Ehrlichkeit, Verantwortung und Respekt.

Logo Analog Manufaktur Germany


Ultimative analoge, räumlich – dynamische Echtheit für die menschliche Sensorik, als Grundlage für höchstmögliche Intensität im auditiven Erleben.

Logo Analog Manufaktur Germany


Weiterentwicklung von bestehenden und Neuentwicklung von verbessernten Elementen. Kontinuierliche Steigerung der Fertigungspräzision auf dem Niveau der Luftfahrtindustrie.

Was uns bewegt

The search for the perfect sound.

It goes without saying:

The greatest possible longevity of all components is our most important contribution to responsibility towards you, our descendants, the use of resources and our earth.

Mandatory is:

Recycling and further use wherever possible, careful and economical use of materials and auxiliary materials, natural substitutes wherever applicable, and constant further development of this process.

[ Presse ]


„Alles, was man anfasst, vermittelt diese extrafeine Uhrmacher- und Feinmechaniker-Qualität . . . “
„Der ultimative AMG Plattenspieler“
„Nicht zu vergessen: Die Freude, die der Umgang mit der außergewöhnlichen Präzisionsmechanik macht.“
„ . . . Plattenspieler der Superlative . . . “
" . . . is among the best values in 'top tier' turntables“
„The 12JT Turbo represents a major ergonomic improvement to the original, ingenious design.”
Michael Fremer
Analog Planet
„ . . . carefully sculpted parts and slim profile, it looks a million dollars!"